Kesha is going independent. Today, the Grammy-winning artist announced a new deal with the independent label and artist services of Warner Music Group, ADA, via her newly launched label Kesha Records.
“I am proud to announce this partnership for the distribution of my music through Kesha Records. My name has become synonymous with transparency, integrity, and safety, and I want to ensure that these values are upheld for myself and any future artists signed to my label,” Kesha said in a release. “Music has the power to connect the world, and I aspire for my work to be a beacon of light and goodness. I am excited to take control of my narrative and rewrite my story in the music business.”
The partnership will see ADA cover global distribution for Kesha’s future releases including her upcoming album due out in 2025, as well as the project’s current single, “Joyride,” which nabbed a top 10 spot on Billboard’s Hot Dance/Electronic Songs chart. ADA will also work in tandem with Crush Music, which manages Kesha, overseeing marketing and promotion for Kesha’s forthcoming album. This marks Kesha’s first distribution deal and gives her full creative control and ownership of her work.
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“Since the start of her career, Kesha’s authenticity has distinguished her as a true artist whose vibrant self-expression resonates strongly with her fans,” said ADA president Cat Kreidich in a release. “We believe ADA is the ideal home for her, and we’re honored and committed to supporting Kesha as an independent artist while maintaining her creative integrity and unapologetic bold-spirit.”
Kesha’s latest hit, “Joyride,” recently surpassed 50 million streams across all platforms and landed on the Spotify U.S. and Global Viral charts upon release, according to ADA. The star also recently hit major milestones with updated RIAA certifications. “TiK ToK” is now 12x platinum and “Timber” has become her second Diamond-certified single in the U.S. Other hits like “Die Young,” “We R Who We R” and “Praying” have reached 6x and 5x platinum. These achievements push her total U.S. sales over 75 million, according to ADA.
Kesha’s discography also encompasses two No. 1 albums on the Billboard 200 and 10 top 10 singles on the Billboard Hot 100. Kesha’s third studio album Rainbow debuted at No. 1 on the Billboard 200 and went on to land a Grammy nomination for best pop solo album in 2017. The album’s lead single “Praying” spent 21 weeks on the Billboard Hot 100 and also earned a Grammy nomination for best pop solo performance. Since then, she’s released two critically-acclaimed projects, High Road and Gag Order.
