When Billie Eilish sings, “I’ll love you ’til the day that I die” on “Birds of a Feather,” that deadline also includes the afterlife.
In the Hit Me Hard and Soft single’s new Aidan Zamiri-directed music video that arrived Friday (Sept. 27), the 22-year-old pop star sits alone in an abandoned office building, smiling to herself as the invisible ghost of a loved one jerks her around, pulls on her chair and drags her across the floor. “I don’t know what I’m crying for/ I don’t think I could love you more,” she sings. “It might not be long, but baby, I/ I’ll love you ’til the day that I die.”
“Birds of a Feather” marks just the latest music video to come from Eilish’s Hit Me Hard and Soft album, following lead single “Lunch” — which reached No. 5 on the Billboard Hot 100 — and “Chihiro.” The two-time Oscar winner’s third studio album arrived in May and debuted at No. 2 on the Billboard 200, following her 2019 debut When We All Fall Asleep, Where Do We Go? and 2022 sophomore effort Happier Than Ever, both of which peaked at No. 1 on the albums chart.
The visual arrives just two days ahead of the start of Eilish’s Hit Me Hard and Soft World Tour, which kicks off Sunday (Sept. 29) in Quebec. The arena trek will span North America, Australia and Europe, ending in July in Dublin.
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The run will also include three sold-out shows at Madison Square Garden Oct. 16-18. The next day, on Oct. 19, Eilish will return to Saturday Night Live to serve as musical guest for a Michael Keaton-hosted episode.
Watch Eilish’s new “Birds of a Feather” music video above.
